open-kimi-ppt-skill/skills/open-kimi-ppt/reference/design_system/work/moon-white-imagery/design.md

Moon-White Imagery · WORK REPORT STYLE DESIGN SYSTEM

PART A — Category Baseline (General Minimum)

A conclusion-first business performance report benchmarked against top-tier operating review meetings and project progress briefings. Every slide in this deck must be scannable in 30 seconds, and every number must withstand drill-down questioning: status is backed by evidence, variances are attributed, and requests are stated clearly.

Content and layout:

1. Executive structure: executive overview (a one-slide verdict on completion) → core metrics vs. targets → revenue/mix analysis → variance attribution → project status (red/amber/green traffic lights) → cost and efficiency → next-period actions → decisions and support required.
2. Status visualization is the signature: red/amber/green status lights, target vs. actual tables, progress bars with numeric labels, variance waterfalls, and milestone timelines.
3. Medium-to-high density with strict grid discipline: slides are built from aligned status modules and tables; zero decoration; every module answers “So what?” in place.

Visual style:

1. Aesthetic: crisp, corporate, and utilitarian; the reader should be able to audit the entire period from the slides alone.
2. Typography: use a single sans-serif family throughout the deck; establish hierarchy through weight and size, never decorative type; always align numbers in columns, and never set numbers in a serif display face.
3. Color: use a neutral structural palette (deep slate/graphite + gray); reserve status colors strictly for meaning—green/amber/red indicate status only, while one accent color (as defined by the style) marks priorities and current-period highlights; never use status colors as decoration.
4. Graphics: use simple chart types (comparative bars, trend lines, variance waterfalls); use fine rules in tables and right-align numbers; no 3D, no pictograms as data, and no gradient fills.

Structure and discipline (derived from work we recognize as best-in-class):

1. The first slide is always the verdict: one sentence on overall completion + target vs. actual values for 3–5 headline metrics; never pad the deck with an empty cover.
2. Every metric must show all three: target, actual, and achievement rate; a metric with an actual but no target is defective.
3. Variance slides must quantify attribution: break the gap into named causes whose amounts sum to the total gap; no unexplained remainder is allowed.
4. The project-status triad: status light + evidence (progress %, milestone) + corrective action (with owner and date); a red item without a recovery plan is defective.
5. Next-period actions are commitments, not wishes: every action includes an owner, timing, and expected quantified impact.
6. On trend slides, mark the reporting-period boundary and annotate the cause of each inflection point within the chart; use dashed lines for forecast segments and label them as plan/estimate.
7. Align parallel modules strictly to the grid: modules in the same row share height and baseline; group mixed content by meaning rather than scattering it.
8. Every number must include its unit, period, and measurement basis (GMV or revenue, order volume or sales value); label estimates as internal illustrative assumptions.
9. The deck must end with items requiring management decisions and support—list each one with the consequence of delay; never end with a thank-you slide.

Default baseline (derived from the layout skill; PART B may override): use one unified lightweight component for progress/achievement rate/red-amber-green status throughout the deck; each slide has 1 topic + 2–4 supporting points, with the conclusion clear within 5 seconds; every metric must include a “So what?”—a cause, impact, or next action, never a pile of bare numbers.

Title read-through test: Read only the slide titles from beginning to end; they should tell the complete story. If the sequence does not flow, the structure has not been established.

Density anchor: The specific minimum for each style—the number of evidence modules and charts per slide, plus annotation conventions—is defined by the 【Density Baseline】 reverse-engineered from that style’s source deck; this baseline does not impose a single universal number.

Global Prohibitions (Default AI Patterns · Mandatory)

1. Do not use cards by default: Unless the user explicitly requests them, never use rounded rectangles or rectangular cards to create hierarchy or alignment—functional containers (status lights, assumption boxes, quotation frames) do not count as cards. Lines, whitespace, type size, and weight contrast are better tools.
2. Do not use equal-split compositions: Unless no other layout is viable, do not default to three equal columns, four equal columns, or a two-by-two matrix—an equal split must be justified by the content structure (three scenarios naturally warrant three columns; frameworks explicitly named in the brief are exempt).
3. Do not use arbitrary AI color schemes: Institution-specific palettes stated in the brief are exempt; prohibited treatments are moderate, generic, and unjustified defaults—blue-purple gradients, cyan-purple neon, rainbow flares, glass cards, and glowing borders.
4. Do not introduce elements that clash with the overall style: Never use styling outside the established visual language, such as rounded icons or rounded rectangles in a sharp-edged style.
5. Keep chart backgrounds transparent: Use transparency or the slide background color, except for reversed charts on dark backgrounds.
6. Do not leave regions empty: Do not leave large blank areas within the main content zone; every planned region must be filled with real content. An unfilled region is the most serious form of roughness.

PART B — Signature System (Distinctive Signature of This Template; Overrides PART A in Case of Conflict)

One-sentence style signature: A calm, documentary character built on a moon-white background and a deep forest-green framework, with spring green illuminating key subjects; large-scale photography and generous whitespace create a low-to-medium-density rhythm.

【Color Palette】Background #FFFFFF, covering 70%–95% of white-background content slides; an occasional solid-color closing slide may use #141414, limited to one slide in the entire deck. Primary body text #99AAA0 for explanatory copy; noncritical notes may use the lighter #D6DDD9. Titles #002A12, reserved for titles, key labels, and dark data series. Primary accent #1ECF77, used only to illuminate the current subject, a core number, or one primary series, occupying less than 10% of the slide. Supporting fills #F2F4EF and #FDF8E0 are used only for pale-green/warm-white zones that compare metrics; large neutral numbers may use #474F58. Chart series colors, in order, are #3D5D48, #7D9385, #A2B2A7, and #B9C8BE, with the primary subject overridden by #1ECF77. Positive status color #1ECF77; negative semantics inherit PART A, with #F3001C used only sparingly when this deck requires a specific anchor. Use no more than two hue families on a slide; the iron rule is that spring green never fills the slide and is never used as meaningless decoration.

【Layout Skeleton】Source canvas 21.986×12.368 inches, aspect ratio 1.77765, equivalent to 16:9. Keep approximately 2% outer margins on content slides; place the header at roughly 4% of the slide height, with the document role on the left, the current section at approximately 15% across the width, and the page number right-aligned, with no horizontal rule. The main title usually begins 2% from the left and 20% from the top, spanning 30%–39% of the width; common two-column proportions are 38:62 or 42:58, with the reading path moving from the upper-left conclusion → lower-left explanation/metrics → primary visual on the right. This overrides PART A’s “do not leave large blank areas within the main content zone”: a breathing zone equal to 20%–30% of the slide height may remain between the title and the evidence below, but it must not be an unfilled content slot. Cover/section slides are special-use slides only: place a rounded, near-full-bleed photograph inside an approximately 2% white border, with the title at bottom left and the sequence number at bottom right; if PART A does not permit a standalone cover, use this treatment as the visual foundation of the first-slide verdict rather than adding an empty cover.

【Typography】Verified source fact: text in the PPTX has been converted to images or outlines, and the PDF contains no embedded fonts, so the family name cannot be verified; only a neutral, minimally embellished sans-serif style—primarily in regular and medium weights—can be confirmed (render with {latin: Liter, ea: MiSans}). Body text 1x, standard titles approximately 2.3–2.6x, large numbers approximately 4–7x, and headers/footnotes approximately 0.65–0.75x; section titles may reach 4.5–5.5x. Set titles in sentence case, never all caps; scale percentage signs and units to 0.55–0.7 of the numeral size and align them to the baseline; emphasize key phrases with the dark color rather than bold weight.

【Chart Language】Types used in the source include bar-line combinations, line charts, horizontal bars/stacked bars, KPI bands, two-subject comparisons, sparse matrices/tables without vertical rules, and relationship network diagrams. ⭐Use #1ECF77 for the primary subject and recede reference subjects through the same gray-green family; this is suited to “current-period/target subject vs. overall” comparison, not rainbow charts. ⭐Charts often sit in the lower-right or lower half, leaving titles and explanations in the upper half. ⭐Keep axes and gridlines extremely faint; label only series, endpoints, current values, and a few key ticks rather than every point. ⭐A KPI group may place pale green, warm white, and deep green side by side at three value levels, but use no more than one group with 2–5 items per slide.

【Signature Components】Photography is a hard constraint: approximately 23/38 slides use a single documentary photograph as the primary evidence across at least half the slide; never replace it with illustrations, icon collages, or decorative stock imagery, and prefer whitespace on data-only slides. Use a corner radius equal to approximately 1%–1.5% of the canvas width for content photographs, fixed flush to the right, left, or bottom edge. The borderless three-segment header is for content slides only. Use no more than one bottom metric band per slide, containing 2–5 equal-height modules; circular monochrome icons appear only with metrics or further reading, limited to 1–3 per slide. A translucent caption band along the bottom of a photograph is optional and used only for sourcing/explanation.

【Prohibited】Do not use multi-thumbnail collages: allow only one primary photograph per slide; subject silhouettes may appear only as comparative evidence. Do not place text over photographs on standard white-background slides; text may overlay only full-bleed image statement slides, and the image must be darkened or diffused. Do not let pure black dominate titles or body text; reserve #000000 for micro headers, axes, or special dark slides. Do not label every bar, point, or table cell with a number. Do not use low-contrast pale gray-green for conclusions, targets, variances, or actions; these audit-critical elements must use #002A12 or #1ECF77.

【Slide Types and Layouts】Split text–image slide｜Best for one judgment supported by contextual evidence｜Text 35%–42%, single photograph 58%–65%｜2–4 independent blocks｜Rounded primary image, header, optional metric band｜Not suitable for multi-series data. Conclusion-above-evidence slide｜Best for a conclusion with KPI/comparison evidence｜Upper 45% for the judgment and brief explanation, lower 45%–50% for 2–5 evidence items｜3–6 blocks｜Metric band, subject silhouette｜Not suitable for long passages. Chart-explanation slide｜Best for trend or structural comparison｜Explanation on the left/top 30%–40%, one primary chart on the right/bottom 55%–65%｜2–4 blocks｜Green-gray series, sparse annotation｜Not suitable for multiple equally weighted charts. Dark image-overlay slide｜Best for spatial, process, or technical relationships with a small set of metrics｜Full-bleed image/graphic background, conclusion at upper left, metric band at the bottom｜3–7 blocks｜Reversed text, bottom metric band｜Not suitable for long audit tables. Sparse matrix/long-form slide (occasional)｜Best for cross-subject certification or policy explanations that must be retained｜One table without vertical rules, or 2–3 text columns plus one small image｜1 primary table or 3–5 blocks｜Fine horizontal rules, small image at lower right｜Not suitable for frequent reuse.

【Density Baseline】White-background text–image slides typically contain 1 title, 1–3 explanatory blocks, and 1 primary image, with 1–2 metrics added when needed; each explanatory block is 45–110 words/characters equivalent. Chart slides retain 1 primary chart or table with 1–2 explanatory blocks; label only the current subject, endpoints, anomalies, and units. Dark image-overlay slides may contain 2–5 numbers in the bottom band, with no more than 2 body-content blocks. Section/point-of-view slides contain only a title and an optional short note, with no mandatory minimum for evidence blocks. Long-form slides are occasional only and may use 2–3 columns, each approximately 160–260 words/characters equivalent. Whitespace belongs below the title, above the chart, and outside the photograph; never fill a breathing zone with cards.