open-kimi-ppt-skill/skills/open-kimi-ppt/reference/design_system/finance/honey-orange-memo/design.md

Honey Orange Memo · Finance STYLE DESIGN SYSTEM

PART A — Category Baseline (universal floor)

Institutional-grade investment research presentations, benchmarked against top-tier fund research reports, due diligence, and strategy outlooks (bulge-bracket bank and sovereign wealth fund standards). Chart-heavy, text-dense, more report-like than consulting decks: arguments are carried by Excel-style financial model tables (three-statement models, scenario analyses, sensitivity grids). Every number traceable, every assumption explicit, every conclusion actionable.

Content and layout:

1. Thesis-driven structure: deal decks run "Summary → Investment highlights → Target/Market → Business plan/Financial diagnostics → Valuation and returns → Risks and mitigants → Decision request"; research outlooks run "Core stance → Evidence → Scenario analysis → Allocation recommendation". The ending must land on an explicit decision or stance.
2. Tables are the protagonist: valuation ranges, comparable companies, three financial statements, scenario analyses, sensitivity grids, with Excel financial-model row/column discipline (assumption columns, driver rows, and check rows clearly distinguished); charts serve the numbers (football-field valuation charts, IRR bridges, waterfall attributions, scenario fan charts) and are never decorative.
3. High but ordered density: multi-column layouts with clear information hierarchy; each page answers one investment-committee question; density comes from evidence modules, not walls of text.

Visual style:

1. Aesthetic: restrained, authoritative, compliance-clean. No lifestyle photography, no decorative icons, no marketing superlatives.
2. Typography: use serif for titles when institutional gravitas is needed; sans serif for table body text, chart labels, and all numerals; numbers are always column-aligned.
3. Color: a conservative institutional palette — navy/charcoal structural colors, one restrained accent (e.g., gold or signal blue) reserved for key figures and recommended actions; positive/negative signs use one consistent red-green pair, expressing financial meaning only.
4. Graphics: thin table rules, precise vector chart lines, fine connector lines on bridge charts; no 3D, no shadows, and gradient fills are not a routine chart language.

Structure and discipline (distilled from the artifacts we consider benchmarks):

1. Every body-page title must be a complete investment assertion (e.g., "This asset will reprice on capacity scarcity" — not "Market overview"), with a one-line subtitle stating scope and how to read the page.
2. Every number carries unit, as-of date, and basis; estimates must be labeled (illustrative / internal estimate); no bare numbers.
3. Returns are given only as scenario ranges (bear/base/bull, with probabilities or driving assumptions) — never a single-point IRR; any valuation conclusion must be paired with a sensitivity table.
4. Assumptions must be made explicit in boxes, placed on the page where the conclusion depends on them; hidden assumptions are treated as defects.
5. Risks and mitigants appear in pairs (risk → probability/impact → mitigant → owner/status); a page with risks but no mitigants is a defect.
6. Valuation pages must be anchored: comparable companies, precedent transactions, or a DCF cross-check — a multiple without a reference set is not evidence.
7. Parallel evidence runs in 2–3 equal-width columns; numbered arguments each carry a one-line bolded claim plus one short proof sentence.
8. Chart annotation discipline: data labels attached to marks, bridge-chart connector blocks labeled block by block, forecast segments dashed, key drivers named inside the chart; charts may not rely on legends alone.
9. The ending must land on a decision or stance: items submitted for decision (approve / reject / conditionally approve) or an explicit allocation stance (overweight / underweight / range), with a to-do list and timeline — never close with a thank-you page.

Default baseline (distilled from the layout skill; PART B may override): numbers first — key metrics (amounts / growth rates / multiples) must be set larger than body text and presented standalone, immediately adjacent to unit and basis; keep at least one class of high-density financial table (three statements / comps / sensitivity), with right-aligned numbers, thousands separators, and negative-number conventions unified deck-wide; positive/negative semantic colors fixed — up/positive and down/negative each use one fixed color that never changes across the deck; forecast and history must be visually distinguishable (dashes / light tints / hatched bands) and labeled with the basis; every page carries source, basis, and time range in small gray type at the page bottom — numbers without sources are not allowed in the main visual area; a single temperament per deck (dark navy/charcoal with metallic accents OR traditional white ground with blue-gray) — pick one per deck.

Title read-through test: reading only the page titles across the deck should tell the complete story; if the titles do not read through, the structure has not been established.

Density anchor: each style's specific floor (evidence modules per page, chart count, annotation habits) follows the 【Density Baseline】 reverse-engineered from that style's source material — this baseline imposes no uniform numbers.

Global Prohibitions (AI default routines · mandatory)

1. No default cards: unless the user explicitly requests it, never use rounded rectangles or rectangular cards to build hierarchy or alignment — containers that serve an information function (status lights, assumption boxes, quote frames) do not count as cards. Rules, whitespace, and differences in type size and weight are the better tools.
2. No evenly split compositions: unless no other layout is truly available, do not default to three-way splits, four-way splits, or 2×2 matrices — even splits must be justified by content structure (three scenarios naturally take three columns; frameworks explicitly named by the content are exempt).
3. No unjustified AI color schemes: institutional palettes specified in the content are exempt; what is banned are bland, common, unjustified default colors — blue-purple gradients, cyan-purple neon, rainbow flares, glass cards, glowing borders.
4. No elements that clash with the overall style: nothing outside the style system may appear — for example, rounded icons or rounded rectangles in a sharp style.
5. Transparent chart backgrounds: transparent or the page background color, except reverse-white treatments on dark grounds.
6. No regional blank space: the body content area keeps no swaths of blank space; any planned region must be filled with real content — failing to fill it is the most severe form of sloppiness.

PART B — Signature System (this template's signature; where it conflicts with PART A, this section governs)

One-line style signature: an investment-committee, report-style financial tone; warm-white ground, deep navy skeleton, bright orange anchors, cool blue and light peach as support — high information density with clear layering.

【Color Palette】 Background approx. #FAF8F6, with white #FFFFFF reserved for tables or note areas; primary text #4D4D55; titles and primary accent #FF6600; left structural rail approx. #FF5703. Deep structural color #172856 for active navigation segments, table headers, side labels, and argument bands; supporting #25408B and #579DB7 for series and comparisons; #FFE0CC and #96C2D2 for note blocks or row groups; #A6A6A6/#D9D9D9 as separators only. Chart series map orange → deep blue → cyan-blue; forecast segments switch to light tints or textures; positive/negative fixed at #008000 / #C00000, expressing financial direction only. Hold 4–6 meaningful hues per page; orange must not blanket the body.

【Layout Skeleton】 Source facts: 960×540 pt, 16:9. Nearly every page has a full-height left orange rail; standard pages carry a five-segment chevron navigation at top — current segment deep blue, the rest gray. The title area sits upper-left: bold orange title ~28 pt, gray subtitle ~16 pt, body starting at ~110 pt height; the body favors left chart/table + right commentary, an upper conclusion band over a lower evidence band, or three columns. The footer keeps only source/notes and page number. Section pages (5 in total) carry only a large orange number + deep blue title; the cover is a special case — full-bleed dark photography, deep navy overlay, white title, and an orange date block — and is not reused in body pages.

【Typography】 Source uses the sans-serif Arial family: ArialMT for body, Arial-BoldMT for titles/emphasis, a little Helvetica-Bold in footers; no stable serif observed. Body 10.6–11 pt = 1x, subtitles 16 pt ≈ 1.45x, regular titles 28 pt ≈ 2.5x, section numbers/titles 44 pt ≈ 4x, key large numbers 16–32 pt ≈ 1.5–3x, footnotes 7–8 pt ≈ 0.65–0.75x. Titles, conclusion bands, and key figures use bold; CAGR, multiples, and units may use italics; English abbreviations and years do not switch fonts.

【Chart Language】 Actual types: historical/forecast stacked columns and lines, event-annotated price lines, driver bridge charts, sensitivity matrices, comparable-company tables, historical/forecast financial tables, risk matrices, process cycle diagrams. ⭐ Forecast segmentation: table headers grouped in gray/deep blue/orange, forecast cells with light tints or hatching, CAGR and key years labeled directly on charts. ⭐ Event line charts: thin orange frames hung directly off data points. ⭐ Bridge charts: drivers color-coded, terminal value as a tall orange bar, with an item-by-item explanation row below. ⭐ Sensitivity matrices: deep-blue row/column headers, the base case circled with a green dashed line or orange border. ⭐ Financial model tables: multi-level headers, with grouped rows and total rows distinguished by gray/orange/light-yellow fills.

【Signature Components】 Fixed components are the five-segment chevron navigation and the left orange rail; deep-blue horizontal title bands with white text, about 2–5 per page. Orange numbered circles / lettered circles attach to the left end of argument bands — no more than 6 per argument page. Deep-blue, orange, and light-blue side labels head risk/stage/status rows without pressing into the body. Light-orange or light-blue note blocks carry only assumptions or commentary, 1–3 per page. Cycle flywheels and dashed rounded process frames are occasional components, appearing only on process pages.

【Prohibited】 No flattening the chevron navigation into straight tabs, and no removing the left orange rail; no expanding orange into large background areas; no body photography or decorative illustration — photography lives only on the cover; no stuffing charts or long text into section pages; no rounded containers without an information function — a few dashed rounded frames on process pages are the only occasional exception.

【Slide Types and Layouts】 Argument–evidence band page ｜ one assertion with 3–6 proofs ｜ title area + horizontal deep-blue argument band, or 60/40 left-right ｜ 3–6 blocks ｜ numbered circles, title bands ｜ not suited to line-by-line financial detail. High-density chart–commentary page ｜ markets, trends, customers, returns ｜ charts 60–70%, commentary 30–40% ｜ 2–4 charts + 2–5 commentary blocks ｜ direct labels, orange event frames ｜ not suited to pure narrative. Financial model / comps table page ｜ history and forecast, comps, sensitivity ｜ main table 60–85%, commentary right or below ｜ 1 main table + 1 commentary area ｜ multi-level headers, light-yellow total rows ｜ not suited to abstract processes. Risk / plan matrix page ｜ risks–mitigants, status–actions ｜ left category column 15–20%, evidence in the middle, actions/timing on the right ｜ 4–8 rows ｜ colored side labels, probability or scoring color scales ｜ not suited to unprioritized long checklists. Proposition list page (occasional) ｜ multiple premises advancing in sequence ｜ deep-blue vertical column at left, numbered list stacked at right ｜ 4–6 items ｜ orange numbered circles ｜ not suited to dense data tables.

【Density Baseline】 Most body content occupies about 70–85% of the canvas. Argument pages: 3–6 evidence blocks. Chart pages: 2–4 charts, with columns, points, terminal values, and key differences labeled directly, forecast segments in light tints/hatching; explanation text in 2–5 blocks of about 40–120 words/characters equivalent each. Financial model pages center on one main table occupying 60–85% of the width, with 4–8 short comments to the right/below. Whitespace concentrates between title and subtitle, between modules, and in the outer margins; the body keeps no unexplained swaths of blank space — only section pages may hold large whitespace.